Over the past few years, the design team have worked to bring more charm and warmth to the aspc brand across their various promotional materials. This recently included the introduction of animals to the creative.
By including animals in a 2D animation style, the adverts are kept clean and simple while still bringing warmth and friendliness to the creative. The style also retains the bold look that aspc look to achieve with their advertising, to capture the attention of their audience and encourage them to find out more.
The animal creative has been pushed out across the various media channels that aspc utilises including outdoor, press and their new TV commercial.