With increased competition from national websites, the aim of aspc’s most recent advertising was to cut through the noise assuring potential buyers, sellers and renters that they could trust aspc to help find, or sell, their home. Encompassing bespoke graphics and simple messaging, aspc’s distinct ad style is used across the variety of materials required which this year included a 20 second commercial currently being aired on STV.
Having not appeared on TV for a few years, aspc needed a brand new commercial which would fit into the current advertising creative and be consistent with the brand style and voice. By taking viewers on a journey through the process of buying or selling a property with an assured tone and upbeat delivery, the advert reiterates the idea that viewers can trust aspc no matter what position they are on the property ladder.
Incorporating simple graphics, the subsequent animation which was produced for the television commercial effectively showcases the full scope of aspc’s offering and their unrivalled geographical coverage in the City and Shire.