Design - Malcolm Allan Housebuilders

As a new home builder, Malcolm Allan Housebuilders holds several events throughout the year, inviting prospective buyers to get a glimpse into the homes they have on offer.

Mearns & Gill has worked with Malcolm Allan Housebuilders on its marketing activity for several years and took the opportunity to take the ‘Open Weekend’ concept further. Taking place over a weekend in September, the public were invited to the Inverurie New Homes Event.

Design - Malcolm Allan Housebuilders

During the event, guests could speak to Malcolm Allan representatives and an independent financial advisor as normal. However, this time around they also had the opportunity to meet local companies including Andersons of Inverurie, Booth Scotland, Garioch Sports Centre and Parkhill Garden Centre.

Covering a range of different aspects, the aim was to give visitors all the information they’d need if they were considering buying a new home, or were looking to upgrade their current home. With advice on home technology, interior design, gardening and fitness, the local companies added even more value to this open weekend.

Mearns & Gill created the visual style for the event and designed all required materials. Part of this meant coordinating with all companies involved to brief them on what was required as well as gather information and bios for promotional materials. Utilising radio, press, social media and mailers, Mearns & Gill also coordinated all marketing activity.

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