Fragrant Minds Brand Development

Fragrant Minds is a start-up business looking to deliver luxury perfume experiences in a specialist boutique.

Clients create unique perfumes designed, not only, to smell beautiful but to enhance their wellbeing using the science and psychology of scent. Individual emotions and sentiments are bottled during the creation process, capturing client stories. This unlocks a whole new dimension to wearing perfume.

The Fragrant Minds vision is to bring people joy, to empower, to energise, and to supercharge moods and memory making. Whatever the emotional destination of a client, Fragrant Minds delivers creations that can help take clients there.


Fragrant Minds Brand Development

In developing the Fragrant Minds identity, the aim was to create a unique logotype that was simple and elegant, yet friendly. This needed to be able to work across all mediums, and encapsulate the unique quality of the Fragrant Minds products. We worked closely with the client to get to the heart of what the brand represents, exploring many creative avenues until we were confident we had reached the perfect solution. 

Fragrant Minds Brand Development
Fragrant Minds Brand Development

The inspiration behind the brand mark was the form of an elephant. Elephants are perceived as having exceptional memories, which was a perfect connection to a business positioned in helping create and cherish memories with their products. Elephants also have one of the best senses of smell in the animal kingdom, and are known for being gentle, intelligent and for their deep family bonds. All of these elements combined led to the creation of the FM monogram mark.

When starting this business I knew getting the branding sharp from the outset was going to be essential. I consulted a team of experts I trusted and have been delighted with the results from Mearns and Gill's creative team. They have been excellent to work with, a real pleasure. I appreciated how carefully they listened to my brief, and they really got it. So it felt like we were on the same team. They helped bring it to life in ways I couldn't have done alone contributing their inspiration, enthusiasm and precision design talents along the way.

Kelly Murray, Director
Fragrant Minds Brand Development

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