It was important that the brand refresh did not stray too far from the strong position Jamieson & Carry has built up over its many years in business. Therefore, the new Jamieson & Carry logo incorporates much of the previous logo elements while moving it to something more refined and consistent. It was important that in delivering this new logo style that this was incorporated in all Jamieson & Carry materials including receipt holders, gift vouchers, bags, brochures, stationery, the website and advertising. It is this consistency that cements the strong Jamieson & Carry brand and presents customers with quality materials appropriate for the luxury purchase they are making.
Having worked with Jamieson & Carry over the past couple of decades, we enjoy delivering a variety of campaigns and projects for them throughout each year. It was great to work with them on this exciting brand refresh and update of their printed suite which solidifies their position as a premium jeweller in the North East.