Jamieson & Carry Brand Refresh

Established in 1733, Jamieson & Carry is a permanent fixture on Aberdeen’s busy Union Street offering fine jewellery, Swiss watches and luxury gifts. The Carry family continues to grow and develop the family-owned and run jewellery business, giving customers the welcoming, friendly atmosphere they have come to expect. 

As a long established business, it is vital that the Jamieson & Carry brand continues to evolve over time in line with the market and its target audience. With this in mind, the jeweller looked to refresh the brand along with their suite of printed materials, without losing their core identity which had become so well known in the area. 

Jamieson & Carry Brand Refresh

It was important that the brand refresh did not stray too far from the strong position Jamieson & Carry has built up over its many years in business. Therefore, the new Jamieson & Carry logo incorporates much of the previous logo elements while moving it to something more refined and consistent. It was important that in delivering this new logo style that this was incorporated in all Jamieson & Carry materials including receipt holders, gift vouchers, bags, brochures, stationery, the website and advertising. It is this consistency that cements the strong Jamieson & Carry brand and presents customers with quality materials appropriate for the luxury purchase they are making. 

Jamieson & Carry Brand Refresh
Jamieson & Carry Brand Refresh

Having worked with Jamieson & Carry over the past couple of decades, we enjoy delivering a variety of campaigns and projects for them throughout each year. It was great to work with them on this exciting brand refresh and update of their printed suite which solidifies their position as a premium jeweller in the North East.

Jamieson & Carry Brand Refresh

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