The company logo was refreshed to sit with or without the company’s strapline. Taking inspiration from a petri dish, a brand mark was developed to apply across digital and print media, representing the product’s journey from concept to clinic. Brand colours were refined to work effectively in digital and printed executions and the quality of imagery was updated, with an approved image treatment applied.
New typography was chosen to further distinguish the brand and a set of bespoke iconography was created to signpost the various facets of the business on both the company’s new website as well as on all printed & digital material.
The Mearns & Gill team provided a fresh pair of eyes and were able to provide valuable input & ideas to tie all of NovaBiotics’ brands together stylistically. Their input on the company & product candidates brands and the creation of a new company mark/logo for social media has resulted in a suite of brands fit for purpose at this stage of the company’s life cycle.Dr Deborah A O'Neil, Chief Executive & Scientific Officer, NovaBiotics