Robertsons Rebrand

With the move to a new premises in May 2017, Robertson Memorials saw the opportunity to develop the wider Robertsons brand.

A family-run granite product supplier, Robertson Memorials has been operating since 1876.

Though the move applies only to Robertson Memorials, and the trade side of the business, Robertson Granite, the ‘Robertson brand’ also incorporates a third area of the business - Robertson Fireplaces. The new Robertson brand needed to reflect all of these business areas, working together as a cohesive group, whilst also maintaining their own individual identities. 


Robertsons Rebrand

Inherent to the Robertson brand is the high quality of craftsmanship which goes into every Robertson product. The logos needed to reflect the traditional craft involved in working with granite, but also the growth and ambitions of the company as they move forward. With state of the art equipment being installed at their new premises in Westhill, it was vital that the logo was the correct balance of traditional and forward-thinking. 

Working collaboratively with Robertsons throughout the process, we created a logo format which suitably covers all 3 areas of the business. 

Robertsons Rebrand

The element tying all 3 sides of the business together is, without a doubt, granite. Considering this when developing the logo, we used the idea of memorial markings, traditionally used by stonemasons to “sign off” their work in an unobtrusive manner. We created an icon, inspired by these markings which was simple and that would be suitable across all media regardless of the size of reproduction. Not only does the icon refer to the memorials side of the business, but the icon would also not look out of place on a fireplace. 

Mearns & Gill did a wonderful job re-designing our logo as part of our re-branding. Following a short brief, the design team came up with this proposal first time around. We are very pleased with the service provided.

Neil Robertson, Sales Manager

The colours used for each logo were vital to the identity of each side of the business. Designed with colour theory in mind, it was important to ensure they all had an individual presence, but also tied together, especially when placed side by side. The underlying mushroom colour for each brand was kept the same throughout - again to tie the brands together. 

Robertsons Rebrand
Robertsons Rebrand

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