Wireline Engineering Brand Development

Wireline Engineering has been successfully producing and supplying world-class products and solutions to the upstream oil and gas sector since 1998, and Mearns & Gill has been responsible for evolving its brand over that period.

Wireline Engineering had identified a need to develop their existing brand to better reflect the global company it had become. The objectives of the project were to modernise and communicate more clearly the professional, intelligent, straight-talking approach that Wireline Engineering had become known for.  It was a development of the company, re-focussing the emphasis on the core product lines, the engineering and excellence of the products, and providing the visual identity to further strengthen their international presence.

Wireline Engineering Brand Development

The project covered all aspect of Wireline Engineering's brand identity. This included refining the company logo and colour palette, moving away from the heavy saturated red colour scheme and adopting a cleaner and lighter palette that complemented the tools and products, rather than competing for attention.  A new suite of product brochures, with a greater emphasis on the features and benefits of the Wireline Engineering product range, was developed along with new signage, vehicle livery and stationery, as well as the development of a new website. 

Wireline Engineering Brand Development

The website was built using the latest responsive design technology. Content was re-structured and developed to ensure ease of navigation to key areas, including products and service information. The site includes a ‘downloads’ section as well as a private client area where additional information can be uploaded and shared. In the first 3 months since the new website was launched, visits to the site increased by over 25%. 

Following the success of the brand development project and continued growth of the business, Impact Selector International acquired Wireline Engineering in 2015, but hopefully the newly crafted brand went some way to sealing the deal!

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