Before getting started a clear plan was needed to be put in place. To help us get started we asked ourselves,
- What do we want to achieve with a redesign?
- What business and marketing goals are we looking to hit?
- How can we improve user experience on our website?
1. What do we want to achieve with a redesign
A redesign could be anything from minor improvements to a complete overhaul. For us, it was a complete overhaul as we felt the old site didn’t represent the company’s evolution.
What we wanted to achieve was simple - showcase our work and capabilities in a more effective way whilst maintaining visitor retention and ultimately conversion.
For example, when a client comes to us for a logo they can easily identify other areas of service we can offer. It might be the case that, having browsed the other projects we have been involved in, what they would benefit from is an entire re-brand.
2. Designing with business goals in mind
There are a whole host of reasons as to why a website needs to be redesigned. It could be to breathe new life into the overall appearance, improve the user experience or perhaps the website hasn’t been converting the desired results. The bottom line is that a website redesign needs to have goals.
- Have a content driven design - for us this is all about imagery that shows what we do best.
- Improve users journey and touch-points - ensuring the user can navigate effectively throughout the site.
- Improve calls to action - making sure the next action for the user is considered and simple to get too.
3. How can we improve user experience on our website?
Anticipating the needs of the visitors is probably one of the most
important aspects of any redesign. What will the visitor care about,
what do they want to look at and what will their journey look like are
all crucial questions to ask throughout the design process.
How we improved user experience on our website,
- Featured projects on homepage
- Calls to action in footer and sub menus at the bottom of the pages
- All projects for a client are now in one place, allowing a user to see the breadth of work we undertake for many of our clients.
- Inclusion of related projects on services page
These 3 steps are a great place to start but there are many facets to
consider when re-designing a website. The most important part is to
make the site effective for the business owner and for users.
If you're considering a re-design or want some advice on how to make your site run as effectively as possible then get in touch today.
We've guided lots of companies like yours through our simple
step-by-step framework to ensure their site is working for their