Every section of the site had its own purpose and design. This is where good website design shines through with planned content and functionality for each part focused on providing information that users are searching for. They key points for each section of our site were as follows:
Our work – this was all about content and being able to show off our work in a visually interesting way. Good use of content blocks in the CMS allowed us to achieve this. Related content also allows users to navigate to comparable types of work.
Our services – we had a lot to say here, but we controlled the layout so information could be consumed in bite size chunks and our bespoke illustrations prevent these pages from being too overwhelming.
Our team – a simple who’s who page but built so that our team shots can be pulled through as author thumbnails to our News & Insights pages.
News & Insights – separate pages to distinguish between the latest developments about what’s happening within Mearns & Gill (News) & opinion pieces from ‘our experts’ in graphic design, brand strategy, website development, digital marketing & event management (Insights). Flexible content blocks in the CMS were also critical here so that anyone in team can easily publish content incorporating text, images & video.
Contact – a straightforward form for users to get in touch and a Call to Action on the footer of every page with the simple question “Got a project? Let’s get started”.
About Us – this was one of the more difficult sections, embedding historical videos into a vertical timeline to show key landmarks in our eight decades in business.