It might be a while before we return to our natural networking environments such as exhibitions and conferences, business breakfasts or speed-networking sessions. So how will you be able to build, maintain and nurture your business network during Covid-19?
The good news is due to modern technology, despite these unprecedented and uncertain times, you can continue to network while quarantined. Here’s our top tips for networking during Covid-19:
Stay Socially Connected (Online)
Social distancing doesn’t mean you can’t stay social, but it does involve adapting to online channels and technologies.
Firstly, it’s time to up your game on social media. LinkedIn offers an unrivalled opportunity to connect and engage with lapsed, existing or potential clients and customers on the world’s largest professional networking platform. During Covid-19 there are more people online and on social media than ever before. Take this time to engage positively with what they have to say through reacting, commenting or sharing their content. Follow hashtag trends or join a LinkedIn group of fellow industry professionals. The important thing right now is to stay up to date with what’s happening in your industry and remain involved.
Remember, your LinkedIn profile page is your professional brochure, it’s your handshake and the first impression. This is your chance to tidy it up and look smart. First impressions still count online!
Share Knowledge and Expertise
Perhaps it’s time to do something you’ve never done before or maybe never even thought about. A webinar? Take some time to think about your own bank of knowledge and expertise and how you might want to present this to your own network and other industry peers. There’s lots of great webinar platforms out there including WebinarNinja, ClickMeeting and GoToWebinar.
Hosting webinars are an excellent way of creating business relationships. Showcase your expertise, industry knowledge, products or services to help develop authority and trust. This is your moment to show that you really know what you’re talking about and allow your audience to get to know you, like you and connect with you from the insights and content you share.