Like all retailers, Jamieson & Carry closed their store in March as part of the widespread lockdown across the country. At the beginning of the lockdown, our priority was communication, updating the website to reflect the closure and informing customers via their social channels and e-mail marketing platforms.
Although the store was closed, a core team was still available to support the online sales and aftercare services offered. Jamieson & Carry wanted to make sure their customers knew they could get in touch if they needed help. To ensure this, we rapidly launched a new section on the website with all the essential information required and an FAQ.
Although the store was closed, we met regularly with the team from Jamieson & Carry (on Zoom of course!) to prepare for when the store would re-open. Nobody knew how long the lockdown would last, and we wanted to be ready to react when it was safe and right to do so. There were several areas we supported them with including the communications strategy, in-store signage, screening, social media support, an appointment booking system and a re-opening video.