Campaign Approach
ASPC approached us to develop a new advertising campaign that aimed to educate the public about the benefits of ASPC while engaging with a younger demographic. Our goal was to create a memorable campaign that would spark curiosity and leave a lasting impression.
Messaging
We spent time understanding ASPC's history in Aberdeen and uncovering its unique selling points. By using impressive data and statistics, we were able to create a series of humorous and attention-grabbing messages to use across the campaign.
Illustrations
We developed a series of cartoon-style illustrations using a palette of lively and uplifting colours and adopting a distinctive illustration style. The goal was to create a strong visual connection with the brand, ensuring that the advert and its message would leave a lasting impression.
Campaign Usage
The campaign ran across several digital and print platforms, including billboards, petrol pumps and various outdoor adverts across Aberdeenshire and the North East, alongside a Google display network campaign.
