aspc

aspc advertises throughout the year using various advertising mediums. All adverts remain consistent with the aspc brand and incorporate clear, simple messaging directed at buyers, sellers and renters.

Project summary

• Advertising
• Brand
• Digital
• Print
• Events

2022 Campaign

For the 2022 campaign, aspc wanted to engage with those looking to sell, focusing on first and second-time sellers. To achieve this, we moved away from strong colours and shifted towards a softer and more youthful colour palette, helping us to engage with a younger audience. The uplifting selection of colours, paired with informal messaging and quirky illustrations gives the campaign a fresh, modern feel and provides a sense of calm; complementing the straightforward and stress-free service aspc offers.

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