2022 Campaign
For the 2022 campaign, aspc wanted to engage with those looking to sell, focusing on first and second-time sellers. To achieve this, we moved away from strong colours and shifted towards a softer and more youthful colour palette, helping us to engage with a younger audience. The uplifting selection of colours, paired with informal messaging and quirky illustrations gives the campaign a fresh, modern feel and provides a sense of calm; complementing the straightforward and stress-free service aspc offers.







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