Brand Refresh
Incorporating wood grain, the company’s source material, the logo encompasses three rings centred around a G. The three rings reinforce the three components that make up the material the company uses, as well as the process of design, supply and installation which is all dealt with by Glulam Solutions.
Messaging & Iconography
Key statements were developed to demonstrate the advantages of using Glulam. This was supported by a set of icons which outlines technical information on the benefits of using Glulam.
The new branding has now been incorporated into stationery and signage, social media graphics and updated workwear.
Exhibition Material
To promote the company at exhibitions and events, we created two new brochures and co-ordinated pop-up stands with clear messages and strong visuals relating to the type of buildings built by Glulam Solutions.