Jamieson & Carry
As one of Mearns & Gill’s longest standing clients, we have worked with the luxury jewellery brand for decades on their advertising, campaigns, events, print, point of sale and website development.
Project summary
• Visual identity
• Advertising
• Website
• Digital
• Print
• Events
Love Story Campaign
In 2022 we launched 'Love Story', a new sub-brand that Jamieson & Carry would use to promote their engagement ring collection. We wanted to create a brand and visual style that would resonate with a younger demographic looking to find the perfect diamond ring to mark this special moment in their lives.
As part of the brand project we also commissioned a photoshoot working with the talented Conor Gault and the video team at SNAP. This was to create a new suite of image and video assets that could be used to support the wider campaign across digital and print.
The campaign has been heavily focussed on digital channels including social, PPC and YouTube. We created a series of short video adverts as well as a range of image led posts across all social placements.
Brand Refresh
As a long established business, it is vital that the Jamieson & Carry brand continues to evolve over time in line with the market and its target audience. With this in mind, they looked to refresh the brand along with their suite of printed materials, without losing their core identity which had become so well known in the area.
Annual Catalogue
The catalogue includes a selection of the products available at Jamieson & Carry including jewellery, rings, gifts and watches. We were tasked with refreshing the design and making recommendations on how the catalogue could be improved.
Christmas Campaign
As with most retail establishments, Christmas is one of the busiest times of year for Jamieson & Carry. Each year, we create a Christmas campaign that showcases the fine jewellery, Swiss watches and luxury gifts on offer while bringing in an emotional element that will resonate with consumers.
Brand Events
Jamieson & Carry run various event to promote their key brands. These have included events for Rolex and Patek Philippe amongst others. We support these events offering both design and event management support. This can begin with invitations, mailings and event promotion, followed by design support and room theming ensuring an effective brand presence and merchandising.
Website Development
For Jamieson & Carry it is important to have a high quality, modern website that reflects the products and brands they showcase. A new website was developed in late 2018 which included a number of new features to improve the overall customer experience when shopping at Jamieson & Carry online. This included an improved product reservation system, a product question tool and streamlined cart process.
