Plant Integrity Management (PIM) approached Mearns & Gill to develop a bold advertising style that would differentiate them form their competitors within the oil & gas industry. The result is a series of campaigns where the image played the primary role, supported by a small amount of strong, relevant text.
More Than Meets The Eye Campaign
A suite of adverts based on safe, comforting objects with potentially fatal items hidden inside reflecting PIM’s skill and knowledge in pre-empting asset integrity issues.
Hidden Threats Campaign
A suite of adverts based on the premise that over time, offshore plant equipment left unchecked and taken at face value, can lead to devastating consequences.
Sensitive to the environment and the security of the airport, these more family-friendly adverts are still arresting and emotive through the juxtaposition of safe and dangerous items.