Stoltman
In the heart of the Scottish Highlands, you’ll find the strongest brothers who ever lived, the Stoltman Brothers, Luke and Tom. Their journey isn't just about lifting weights and winning strongman competitions. It's about lifting spirits, inspiring others, and serving their hometown of Invergordon, proving that no matter where you're from, greatness comes from within.
Project summary
• Brand
• Digital
• Print
Brand
When tasked with elevating the Stoltman brand, we dove deep into the soul of their story. Our mission? Craft a brand that mirrors the power of belief, the strength of community, and the unyielding determination that defines Luke and Tom. This wasn't about just creating a logo. It was about igniting a movement.
Logo
The brothers shared an inspiring story about a shy young boy who gained confidence by wearing one of their t-shirts. This story served as an inspiration for their design, which aimed to instil a sense of empowerment and belonging. The design features a lightning bolt representing raw power, an 'S' for Stoltman, and a nod to superhero insignia. It was more than just a logo. It was a symbol of strength and unity, calling on everyone to rise above their circumstances.
Our narrative took shape around the brothers' values, their family legacy, and the unwavering spirit of their grandfather 'Opa,' whose post-war journey was a testament to resilience. We chose a colour scheme that spoke of the earth and the fire within—earthy tones that echo the Highlands and fiery reds and oranges that capture the essence of vitality and strength.
However, a brand is more than its visual identity. It's the story it tells across every touchpoint. From the design of a T-shirt to the ambience of a gym, every element of the Stoltman brand was meticulously crafted to inspire, empower, and unite. Our comprehensive brand guidelines ensured that this vision was consistently and powerfully conveyed, whether online or in the physical world.
In every thread of this brand's fabric, we've woven a story of possibility. Because when you stand with the Stoltman Brothers, you stand tall, ready to face the world with strength, courage, and the heart of a champion. This is not just a brand. It's a movement. And it's inviting everyone to rise, to dream big, and to discover their own strength within.
