Keeping the Lights On
Ticking over through the war years
When World War II brought advertising to a near standstill, many businesses closed their doors. James took a role with the Ministry of Food, but he never let go of what he and Agnes had built. Throughout the war years, he kept relationships alive and the business ticking over, ensuring Mearns Publicity would be ready when peacetime returned.
Agnes held the fort at home, maintaining the spirit of the business even as the world around them changed. By the time the war ended and Britain began to rebuild, Mearns Publicity was still standing, ready for what came next.