Mearns & Gill | Co/Lab

Co/Lab

A place where we share articles, podcasts and other internal work we have collaborated on.

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Illustration SEO vs GEO 01
Digital

GEO vs SEO in 2026: What's Changing?

As generative AI reshapes search, marketers must learn where generative engine optimisation (GEO) complements SEO, and where it changes the rules entirely.

By Alex Bussey
Web Podcast
Agency life

Let's Talk Tech - Why Your Website Matters

By Pete McIntosh & Aimee Aitken

Digital Podcast
Agency life

Let's Talk Tech - What the Heck is SEO?

By Aimee Aitken & Pete McIntosh

Digital
Marketing Messaging Cover

Validating your messaging: How to make sure your digital campaigns amplify the right story

By Alex Bussey

Digital
Optimising Web Content for Generative AI Thumbnail

Optimising Content for Generative AI: What Do We Know So Far?

By Alex Bussey
Events
Jeannie web

My Event Placement Experience at Mearns & Gill

By Sarah Young
Digital
Digital Forecast 2026 Phone Mockup

Digital Forecast 2026

By Kevin Mitchell, Alex Bussey & Ryan Farquhar

Media Solutions
Pod 3

Internal Podcasts

By Pete McIntosh

Events PR & Comms
Mergers and Acquisitions Grahic

The Importance of Staff Engagement During Mergers and Acquisitions

By Kevin Mitchell
Digital
Illustration AI Toolkit Blog Post 1 0 2 01

Your AI Toolkit: Matching Tools to Marketing Disciplines

By Ryan Farquhar

Web Digital
50 Button Copy Matters Cover Image

Button Copy Matters. Here’s How To Get It Right

By Alex Bussey & Steven Bedford

Media Solutions
DNV 3

Master the Message: Media Training at Mearns & Gill

By Pete McIntosh

Podcast
Agency life

Meet the Client - Season Finale - Mike Wilson, Mearns & Gill

By Pete McIntosh & Aimee Aitken

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