Builders Merchants Flooded with Enquiries

• Engage with 80% of people planning to carry out home improvement in the next 12 months
• Showcase the full range of products available at GPH Builders Merchants
• Reach both their trades customers and members of the public interested in home improvement
• Highlight the 4 branches across Aberdeenshire

• Campaign Brand
• Paid & Organic Social Campaign
• Email Marketing & Blogs
• Radio Ads
• Press Ads
• Competition

Campaign Brand

GPH had clear objectives for this campaign, and they were open to us having fun. We created the campaign name ‘Fix Up, Look Smart’, which was relevant to all demographics and could be applied to all building work and projects. The brand was only ever to be used next to the GPH Builders Merchants logo, so there would be no confusion about who was behind the new campaign.

Paid & Organic Social Campaign

Based on the client’s objectives, we created a series of carousel images, videos and pdf’s that followed the general flow of aspirational image > products and services GPH have that will allow you to achieve this image > snippet of advice from an in-house GPH expert > signpost to individual branches and contact details.

Email Marketing & Blogs

As part of the three-month marketing campaign we put together for GPH Builders Merchants, we suggested writing regular blog posts for the website, which could be shared as organic social posts and then shared via their newsletter. The themes and topics would relate to the paid social ads.

These were very successful in launching the campaign to their existing database, specifically regarding encouraging entries for a home improvement competition being organised as part of the campaign.

Radio Ads

As you can imagine, we had a little fun bringing ‘Fix Up, Look Smart’ as a radio advert. We had a little fun with a breakbeat but also managed to reinforce the locality of GPH Builders Merchants and the vast range of products and knowledge they have in each branch.

Press Ads

Press ads were an important part of this campaign due to the diverse target audience. We created a range of press ads that reflected the look and feel of the digital ads.

Competition

To further reinforce the ‘Fix Up, Look Smart’ message, we launched a competition for people in the North East to submit details of a home improvement project to win £500 of GPH Builders Merchants Vouchers. Entries could be from trades professionals or DIY enthusiasts that were required to have good before and after photos and proof of purchasing the majority of the materials from GPH.

This competition aimed to engage with new and existing customers, create engaging and relatable content for socials, and encourage those about to embark on a home improvement project to buy their materials from GPH Builders Merchants.