In Episode 6 of M&G Agency Life: Let’s Talk Tech, Aimee and Pete dive into one of the most powerful tools in digital marketing right now, social video.

They’re joined by M&G’s Content Creator Weronika and Digital Marketing Manager Ryan to break down what actually makes video content stand out in a busy feed. From the importance of the hook and clear messaging to why a strong call to action matters, the team explore how to create videos that don’t just get views, but drive results.

They also discuss the balance between polished and authentic content, share practical tips for filming your own videos, and highlight the key things to focus on when it comes to framing, setup and equipment.

🎧 Because in a world of endless scrolling… your video needs to earn attention.