Team Bio
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Claim to Fame:
Appearing on GMTV as Grumpy from Snow White and the Seven Dwarves. Long story.
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Greatest achievement:
Completing a half marathon. Never again.
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Words of Wisdom:
"It's our choices that show what we truly are, far more than our ability."
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Go-to Snack:
Pringles.
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Unpopular Opinion:
Coffee culture is overrated. Boil the kettle, scoop the instant and you're ready to go in under two minutes.
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Your Karaoke Song:
Suspicious Minds, Elvis Presley. Or Defying Gravity from Wicked. It entirely depends on the company and mood.
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Weirdest thing you believed as a child:
That the sun and the moon were the same thing... I know.
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What's your most-used emoji?
🫠
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If you weren't a Digital Marketing Manager, what would you be?
A true crime podcaster.
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What's your digital superpower:
Knowing when to trust the numbers and when to trust my gut.
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Best digital tip/secret:
Good targeting can't save bad creative, but great creative can save mediocre targeting.
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Favourite automation:
Content-led email nurture campaigns that sort the curious from the serious.
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Favourite metric:
CPC - make that budget WORK.
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Dream client, and why:
A B2B nerd as ever... Accenture. Their brand and voice are impressively consistent and bold across every touchpoint I've seen - every marketer's dream.