Team Bio
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Claim to Fame:
It's a toss up between serving John Cleese a hot beverage or Bill Bailey a cold beverage. Still star struck.
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Greatest Achievement:
The accumulation of small wins. Seeing something I've designed on a retail shelf never gets old. It always feel brilliant.
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Words of Wisdom:
Thoughts are theory, words are hot air, action is truly what defines you.
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Go-to-Snack:
Salt & Vinegar Crisps
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Unpopular Opinion:
IRN-BRU is nasty
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Your Karaoke Song:
Down Under by Men at Work. "You better run, you better take cover"
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Weirdest thing you believed as a child:
That adults knew what they were doing.
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What's Your Most-Used Emoji:
✌️
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If you weren't a Creative Lead, what would you be?
Ceramicist, printmaker or carpenter — anything that's hands-on, creative and doesn't involve a staring at a screen.
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What’s your design superpower:
Bridging what businesses want to achieve with what audiences actually need. Without that strategy, design is just decoration.
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Most used tool:
Qobuz. Good music, good energy, good work.
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Favourite type of content to design:
Experiences that people can interact with or shape themselves. Whether it's a tool that adapts to how someone uses it or a campaign where the audience becomes part of the story, I'm drawn to design that's a conversation rather than a broadcast.
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Top design tip:
Great brand experiences don't just engage your intended audience, they turn them into ambassadors. When people genuinely connect with what you've created, they naturally bring others along with them. Design for that deeper connection, not just the transaction.
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Dream client, and why:
Aesop. A truly unique brand that opts to invest in exceptional end-customer experiences, as opposed to advertising.