We're excited to announce the appointment of Alex Bussey as Digital Strategist, further strengthening the agency’s digital marketing capability and supporting clients across the full lifecycle of digital delivery, from brand to performance.
Alex brings deep expertise in conversion rate optimisation (CRO), Google Ads, paid search, and performance-led digital strategy. His background spans agency and in-house roles, delivering measurable impact through data-driven campaigns, web optimisation, and full-funnel marketing strategies.
Working closely with Kevin Mitchell, Head of Digital, Alex will play a key role in advancing the agency’s integrated digital services — sharpening how Mearns & Gill supports clients with everything from audience insight and web experience to conversion and growth.
The appointment reflects Mearns & Gill’s ongoing investment in digital, with a growing team focused on helping clients achieve stronger outcomes in an increasingly complex digital landscape.
Mike Wilson, Managing Director of Mearns & Gill, comments, “We’re excited to welcome Alex to the team. His track record in performance and CRO adds a powerful new layer to our offering and speaks to our commitment to giving clients the full strategic and delivery support they need across all comm's and event activities in today’s digital-first environment.”
Kevin Mitchell, Head of Digital added, “Alex brings a brilliant combination of strategic thinking and hands-on optimisation expertise. His experience will help take our digital work to the next level — building on our end-to-end capabilities and ensuring every campaign we deliver has a clear line of sight to meaningful results, whether that’s brand impact, conversion, or broader business development outcomes.”
Alex says, “It’s great to be joining such a forward-thinking agency at a time of real digital momentum. The team at Mearns & Gill has built a strong foundation of integrated work, and I’m looking forward to helping clients unlock even more value through smart, data-led digital strategies.”
Alex’s appointment is the latest in a series of strategic hires as Mearns & Gill continues to expand its digital team and services across Aberdeen and Scotland.
