Team Bio
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Claim to fame:
I once had a ‘heated conversation’ with Bob Geldof at a charity event. We laughed it off, and he called me ‘a fiery Celt!’
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Words of wisdom:
A mind that is stretched by a new experience can never go back to what it was.
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Go to snack:
Sour cream or chocolate-covered pretzels.
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Unpopular opinion:
‘Friends’, the series is not funny…. Sorry!
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Your Karaoke Song:
Gangsta’s Paradie by Coolio.
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What’s the best bit of advice you’ve ever been given?
Slow down. Get it right. That’s how you move faster than everyone else.
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Secret Talent:
Speaking backwards!
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Weirdest thing you believed as a child:
If you swallowed apple seeds, a tree would grow inside your body.
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What’s your most-used emoji?
👍
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If you weren’t a Senior Account & PR Manager, what would you be?
My nickname is Judith Chalmers, as I love to travel, so a travel journalist or correspondent.
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What’s your PR/Comms superpower:
Finding the news hook!
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Best media moment you’ve ever had:
I have been lucky to have a few, and when print was king, front covers were always exciting! The one that sticks out is a client telling me that they secured a £2m tender because they were featured in an industry-specific publication talking about the subject matter they had tendered for, and the client read about them!
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Favourite type of story to tell:
Human-led features with purpose.
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What’s the one thing people misunderstand about PR/Comms:
Everyone can do it!
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Top PR/Comms tip:
Know Your Story! Define your core message, what makes your company different, and why anyone should care. Consistent storytelling builds recognition and trust.
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Dream client, and why:
National Geographic or Red Bull, because they push the envelope, and I love extreme sports!