Team Bio
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Claim to fame:
Once bamboozled Michael Macintyre by handing him a small plastic dinosaur at a book signing.
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Greatest achievement:
Awarded a certificate of bravery for not crying when I broke my arm (aged 6.) It had a cute bear on it and everything.
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Words of wisdom:
“Always pass on good advice. It is the only thing to do with it. It is never of any use to oneself.”
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Go to snack:
The tears of my enemies. I am also partial to candied nuts.
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Unpopular opinion:
‘Agentic’ AI assistants are more annoying than Clippy. Bring back Clippy!
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Your Karaoke Song:
Panama, by Van Halen. I can’t sing. At all. Fortunately, neither can David Lee Roth.
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What’s the best bit of advice you’ve ever been given?
Never complain, never explain.
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Weirdest thing you believed as a child:
Where to start? I was utterly convinced that my late great grandmother was genuinely made of china or porcelain because someone once described her as ‘increasingly fragile’.
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What’s your most-used emoji?
😀🔫
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If you weren’t a Digital Strategist, what would you be?
Necromancer. Dark Lord. Reclusive novelist. Can I only pick one?
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What’s your Digital superpower:
Cynically, motivating people to act in a very specific way. Dance puppets!
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Best digital tip/secret:
Don’t be fooled by headline stats. The devil is always in the detail.
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Tool or app you couldn’t live without:
Hotjar/Clarity. Nothing beats primary data from the people interacting with your web page.
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Favourite automation:
Very partial to any email workflow that automatically removes unengaged recipients from my email lists. Nobody wants to be the spammer!
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Favourite metric:
Customer lifetime value (CLV). Way too many businesses make decisions based on the value of a single transaction, rather than the value of securing a long-term relationship with a customer.
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Dream client, and why:
Do bands count? Running ZZ Top’s social media account would be a riot. I feel like you could have a lot of fun with that.
