Event Ready Insight: Tips to Stand-Out Through Your Media Presence
By Pete McIntosh
- Handling Tricky Questions: Speaking at exhibitions can sometimes mean answering tough or unexpected questions—this could be at a panel session or a Q&A. Our media training prepares you to handle these situations with ease. We teach you how to stay calm under pressure, how to buy yourself time when needed, and how to tactfully redirect the conversation to the key points you want to emphasise. This is useful for anyone taking part in panel discussions where controlling the narrative is crucial.
- Pre-empting Questions: An important part is learning to anticipate questions before they are asked. We help you identify potential tricky areas or concerns from your audience so that you can answer confidently without being caught off guard.
- Sticking to Your Messaging: If you are feeling the pressure, it’s easy to get derailed by a difficult question or a distracting comment. Our training ensures that you can always bring the conversation back to your core message. This is key for promoting your business and staying in control of your story.
Example – A tricky question regarding environmental impact… Acknowledge the question ‘That’s a valid point and something we take seriously’ ‘A change we have recently made is….’ (Acknowledge the question, quickly address it, and pivot back to your core message)
- Crafting Presentations: Time is often limited, and you will likely need to get your point across quickly and effectively. Our presentation training helps you structure your talks to be clear, concise, and impactful. Presentations should flow well and hold your audience’s attention from start to finish—whether you’re speaking at a session or engaging with potential clients at your stand.
- Presenting with Confidence: It’s not just what you say, but how you say it. We can help come across confident, polished, and engaging. Whether you’re addressing a live audience or speaking to a camera, we’ll teach you how to maintain eye contact, control your body language, and use your voice effectively to ensure your message lands.
- Presenting to Camera: Some exhibitions include virtual components or digital recordings, so it’s important to be comfortable presenting to a camera. We can guide you on how to adapt your style for the lens, ensuring you come across as professional and relatable, whether you’re recording an explainer video, giving a product demo, or sharing your insights in a digital format.
- Creating Explainer and Product Videos: Video is another effective way to engage your audience and showcase your brand. We can create videos that can serve as powerful visual tools on your exhibition stand. These videos can introduce your company, or perhaps highlight key products or services
- Integrating Video into Your Exhibition Stand: We work with you to ensure that these videos integrate into your exhibition space. A well-produced video can act as a magnet, drawing attendees in and providing them with an engaging, memorable experience.
- Video is a Lasting Asset: Not only do they help you stand out at the exhibition itself, but they also become valuable assets you can continue to use long after the event is over—on your website, social channels in presentations, or as part of your ongoing marketing efforts.
