What Scottish Journalists Really Want
Newsrooms are smaller. Inboxes are fuller. And the proportion of pitches that get read, let alone covered, is shrinking.
At Mearns & Gill, we work with clients across Scotland’s energy, construction, infrastructure and professional services sectors. We talk to journalists every day. We know what works, and what gets you quietly filed in the bin.
In this guide, we share:
- What Scottish journalists actually want
- Getting the pitch right
- Scotland's media landscape
- AI, authenticity and the Scottish media
- Five things to do differently starting now!
Download our free guide to getting coverage in Scotland's energy, construction and business media.
