Team Bio
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Claim to fame:
I posed naked* for the DVD release of The Full Monty in the newspaper (*I had a couple of DVD’s strategically placed, don’t worry).
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Words of wisdom:
This too shall pass.
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Go to snack:
Whitards Fusion – Watermelon Flavoured Papaya.
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Your Karaoke Song:
Boom Shake the Room, Will Smith & Jazzy Jeff.
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Secret Talent:
A good cook when I set my mind to it.
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What’s your most-used emoji?
🙌
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If you weren’t a Head of Digital, what would you be?
Therapist.
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What’s your digital superpower:
I’ve always understood it more than anything else in the world. It just makes sense to me.
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Best digital tip/secret:
Everything in digital is a reflection of a real world thing. Don’t overcomplicate it.
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Tool or app you couldn’t live without:
My Meta RayBan Glasses.
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Favourite automation:
My Super Button Action on the Action Button of my phone. It’s a super power. Ask and I will share it.
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Favourite metric:
Engagement Rate. It can tell what is working and what is not, unlocking huge insight.
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Worst/least favourite client request:
“We don’t want to use [insert digital channel here], it’s not relevant to us”.
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Top Digital tip:
Every digital action is a step on a long walk. One step won’t get you far, but consistent, purposeful movement will. Digital only works when you use it together. Stop expecting big results from one post or one ad; it’s the combined effort.
