Trespass – Everyday Adventures

Paid Advertising

Trespassing into new digital territories

Trespass wanted to market a collection of lifestyle essentials to review how lifestyle integration and aesthetic-driven social media ads connect with a wellness-focused demographic and complement their existing paid strategy.

challenges

Delivering a experiential social campaign to complement existing high-converting PPC activity
Developing a narrative-led digital campaign strategy to engage a new wellness and lifestyle audience
Building high-intent storytelling content designed for audience targeting on visual-first platforms like Instagram
Producing over 40 bespoke high-quality images, carousels, videos, reels, influencer activities and curated UGC

Sector

Retail

Services

Digital Strategy
Paid Digital Marketing
Website Conversion & Optimisation
Messaging
Design
Content & Organic Social Media
Data, Reporting & Measurement

Reach

Recognising our target persona is highly active on visual platforms, we built the campaign around Instagram as the primary driver, testing its capacity for massive visibility and conversion.

445 k

Ad Impressions

Ad Conversions

Moving the conversation away from product spec and into everyday rural settings proved highly effective, converting brand storytelling into consideration and conversion.

7 %

Ad Conversion Rate

Intent

By moving the user from social media to online shop, we successfully validated the journey from targeted aesthetic content to ecommerce.

52 %

Click-through to shop

Shorts

Everyday Adventures – Friends

Everyday Adventures – Walkies

Everyday Adventures – The Beach

Everyday Adventures – Bottle

The power of experiential social marketing

Trespass is a global performance outdoor clothing, footwear, and equipment wholesale manufacturer, distributor, and retailer with over 300 stores. With a strong and proven track record in high-converting PPC e-commerce ads, Trespass engaged with Mearns & Gill to run a strategic, targeted social media campaign for their new lifestyle essentials range including drinkware, lunchboxes, and bags.

The goal wasn't to replace their existing marketing, but to review how experiential social ads would perform with a demographic that values aesthetic and wellness just as much as quality and functionality.

We positioned the range as a companion for "micro-adventures.", from the yoga class to the dog walk, at work or with friends, we shifted the visual narrative into aesthetic, identifiable, everyday adventures.

By positioning Trespass to fill the gap for real people in the real world through experiential video storytelling, influencer activities and user generated content (UGC), this campaign successfully demonstrated that targeted, lifestyle-led creative is a powerful, high-converting tool to add to their strategic digital marketing activities.

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