Jamieson & Carry
'Love Story' Brand Campaign
Engaging New Audiences With A Sparkling Sub-Brand
Jamieson & Carry wanted an engagement ring sub-brand that would appeal to a younger audience. We delivered an award-winning brand and launch campaign that drove significant growth.
challenges
- Develop a name and brand that resonated with young couples
- Create a consistent visual identity that worked across all channels
- Organise and execute a bespoke photoshoot
- Launch the sub-brand with a multi-channel marketing campaign
Reach & Engagement
Launching across paid & organic social media, Google Ads, email marketing & traditional advertising channels, the brand reached a significant number of young couples.
12 k
Young Couples Reached
Online & In-Store Visits
The sub-brand and related marketing campaign drove a marked increase in visitors to the client's website, and their brick-and-mortar store.
22
Increase in online and in-person traffic
Engagement Ring Sales
Jamieson & Carry tracked a significant uplift in engagement ring sales following the launch of the 'love story' brand.
45
Increase in performance
Award-Winning Brand Development
Jamieson & Carry are a family-owned and operated jeweller founded in 1733. We've supported the brand for several years; managing their website and digital presence and producing their catalogues, in-store visuals and other assets.
In 2022, Jamieson & Carry asked us to help them develop a sub-brand for their new engagement ring collection. The brand needed to speak to a new audience, but retain the parent-brand's luxury heritage.
To make sure we reached and engaged the target audience, we also planned out a comprehensive multi-channel marketing campaign that used careful targeting and high-impact assets to deliver a fantastic return on investment. In 2023, this work won the UK Agency Award for 'best integrated campaign'.
Increased Traffic & Revenue
Delivering this project was a combined effort, leveraging the expertise of a multi-disciplinary team.
45
Increased Performance
Mearns & Gill took the time to understand our target audience and developed a mixed campaign using several channels to help get our message out there. As a result, we are delighted to see increased visitors to our website and in-store, leading to positive business results.
Philip Carry
Partner at Jamieson & Carry
The people behind the work
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