Wild Goose
Brand Design & Digital
Hatching a compelling brand for Aberdeen's newest Eatery
Wild Goose asked us to develop a visual identity for their new brunch destination. We delivered a bold brand that balanced playfulness and refinement to cut through an increasingly crowded market.
challenges
- Crafting an aspirational identity that stands out & engages customers
- Developing an extended brand that covers uniforms, menus & socials
- Differentiating our client
- Launching the brand with a multi-channel marketing campaign
Brand Impact
It is not always easy to measure how a brand performs, but the strength of the social media response suggests the visual identity really connected with the audience and generated exceptional engagement.
276
Social Growth
A strong launch
A visual identity is only the starting point. We launched our fledgling brand across multiple channels, generating significant excitement and buzz that helped build real momentum.
850 k
Instagram Views
Outstanding Result
High-impact brands inspire loyalty and engage your audience. They also drive measurable growth. For Wild Goose, that meant a fully-booked launch period.
100
Fully-Booked Launch
A bold identity for Wild Goose
Wild Goose is a new venue that forms part of the Union Terrace’s £30 million regeneration project. The brand asked us to develop an aspirational visual identity that differentiated them from a growing crowd of competing eateries.
With competition increasing, we focused on building an identity that felt strong, confident and memorable. We developed a bold visual approach that brought together an elegant but modern colour palette, a refined logo and a clean typographic style, positioning the venue with a strong and recognisable presence.
We extended the identity across menus, social content, wayfinding, staff uniforms and signage. To support the rollout, we also created brand guidelines and a launch strategy to ensure consistency across every touchpoint.
A Compelling Brand
Developing a brand that captured the essence of Wild Goose was a real team effort, combining expertise from design, web and digital.
267
Social Growth
Working with Mearns & Gill on The Wild Goose brand and website was a fantastic experience from start to finish. We’ll admit we weren’t the easiest clients, we had a very specific vision, but the team brought it to life with creativity, professionalism, and incredible attention to detail. The branding, website, and launch campaign all exceeded our expectations and perfectly captured what we wanted The Wild Goose to represent. We couldn’t be happier with the result.
Stuart Ross
CEO & Co-Founder, Grub Group
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