ASPC
Campaign Brand
Building a strong foundation for growth
ASPC is a longstanding client. In 2023, they asked us for help engaging with a younger demographic, so we extended their brand and launch an advertising campaign designed to spark curiosity.
challenges
- Repositioning a well‑known local brand for a younger demographic
- Creating a distinctive and vibrant visual identity across multiple media touch‑points
- Leveraging humour and attention-grabbing statistics to generate impact
- Implementing a broad campaign rollout in a geographically varied region
A vibrant brand with tangible impact
ASPC is positioned at the forefront of the property market in Aberdeen and the North East of Scotland. They're also one of our oldest clients and we are proud to support their marketing and advertising campaigns.
When ASPC asked us to help them engage with a younger demographic of first-time buyers and renters, our award-winning brand team swung into action; drawing on impressive statistics, humour and cartoon-style illustrations that used a palette of lively and uplifting colours to grab attention and leave a lasting impression on ASPC's target audience.
The extended brand was rolled out across TV adverts, outdoor media, digital platforms, print and petrol‑pump sites to spark curiosity and forge a lasting connection across multiple touch points.
The people behind the work
Ready to level up your brand?
Our team of talented brand strategists and expert designers are standing by. Kick things into action by filling out the form and we'll be in touch to talk through your project.
Related Content
Vattenfall - Social Media Campaign
Wild Goose - Brand Design & Digital
