Prosper
Podcast Production
Turning ideas into interest
Prosper needed to cement their position as thought leaders, and engage with new audiences. We delivered a launched as a polished and professional podcast series that received enthusiastic feedback from listeners.
challenges
- Conceptualising a podcast series that resonated with Prosper's target audience
- Delivering broadcast-quality audio that augmented the client's brand
- Managing the end-to-end production workflow, from host selection to distribution
- Ensuring the series launched successfully and built listener engagement
A Polished & Professional Podcast
Prosper (formerly the Scottish Council for Development and Industry or SCDI) are an independent membership organisation that aims to strengthen Scotland's economic competitiveness by uniting government, businesses and third sector organisations.
To help the team position themselves as thought leaders in Scotland's economic landscape - and engage an audience hungry for their content - we worked closely with Prosper to conceptualise, design, produce, and distribute a podcast series. This included everything from host-selection (journalist and lecturer Davy Shanks) to artwork, recording, production and distribution.
Recording took place in our own Mearns & Gill studio, and we supported the launch with a social media campaign designed to maximise audience penetration. The "Prosperity Unlocked" podcast is still available on all podcast platforms and receives regular downloads.
Driving Listener Engagement Across Multiple Platforms
"Prosperity Unlocked" launched as a polished and professional podcast series that received enthusiastic feedback from listeners.
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Increased Performance
Mearns & Gill's expertise, professionalism, and attention to detail made the entire process seamless. The final product perfectly captured our vision, and we've been thrilled with the response from our audience. Thank you to the M&G team for bringing our idea to life!
Sabrina Allan
Head of Communications at Prosper
The people behind the work
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