Tall Ships Aberdeen 2025
Securing Events Sponsorship
Charting a Course to Sponsorship Success
Returning to Aberdeen for the first time in 28 years, the Tall Ships Races 2025 brought 496,000 visitors to the city centre. As sponsorship coordinator, we secured over £600,000 to support this global spectacle.
challenges
- Securing financial backing in a crowded sponsorship landscape
- Design and management of multiple sponsorship tiers and expectations
- Coordinating benefits across various stakeholders and event teams
- Managing financial processes for 62+ contributing companies
Sector
- Tourism
- Public Sector
Services
- Sponsorship & Exhibition Sales
Engaging Sponsors
We took responsibility for every step of the process, from identifying potential sponsors to securing payment and delivering benefits.
62
Sponsors Secured
Securing Vital Engagement
By aligning potential sponsors with the right opportunities, and building strong relationships, we managed to generate vital funding.
£ 600 k
Of sponsorship generated
Driving Growth
Our work secured the income needed to fund a spectacular event that put Aberdeen on the map, and attracted an estimated 496,000 visits over four days.
38
Increase in YoY Footfall
End-To-End Sponsorship Management
To secure the funding needed for Tall Ships 2025, we researched sectors and companies with proven community support or CSR commitments. We then designed multiple sponsorship tiers and began a targeted outrach campaign; strategically matching high-value organisations with event assets like a family zone, a volunteer programme or sustainability initiatives.
Through tailored outreach, personal meetings, and careful negotiation, we secured 62 sponsors across multiple tiers, contributing both financial and in-kind support. We were the central point of contact throughout this process; coordinating with marketing, hospitality, and operations teams to ensure all benefits from VIP access to branding opportunities — were delivered flawlessly.
Beyond partnership management, we also took responsibility for the full financial administration of sponsorship activity. All invoices and payments were managed directly through Mearns & Gill, relieving Aberdeen City Council of administrative burden and ensuring prompt, accurate reporting.
Video Credit — Signal
Image Credits — Top: Kris Romanski. Middle left, middle bottom right, below: Signal
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