Vattenfall
Social Media Campaign
Powering Community Engagement, one story at a time
Vattenfall needed to showcase the positive impact of their Clashindarroch Wind Farm Community Fund. We crafted sensitive social campaigns that built meaningful engagement with local communities.
challenges
- Translating complex initiatives into clear, compelling stories
- Showcasing the impact of a £2m fund in a way that resonates with locals
- Engaging fragmented audiences across multiple digital platforms
- Navigating a sensitive local context with care and precision
Sector
- Energy
Services
- Digital Strategy
- Paid Digital Marketing
- Design
- Video Production
- Data, Reporting & Measurement
Reach
Launching across Facebook & Instagram, our campaigns needed to connect with a diverse local audience. We reached 66% of our potential audiance.
66 k
People Reached
Engagement
To go beyond awareness and inspire action, we crafted highly-engaging videos designed to speak to our target audiance
17 k
Page Engagements
Positivity
Critically, Vattenfall saw predominantly positive responses to the campaign; challenging in such a fraught environment.
93
Positive Sentiment
Giving the community fund a stronger digital voice
The Clashindarroch Wind Farm Community Fund is a force for good. Partnering with local communities, Vattenfall has used the fund to invest in projects that support regeneration, skills development, and sustainability.
To help Vattenfall increase awareness of the fund, and engage local communities with their work, we designed a strategic social media campaign designed to spark interest and build excitement.
Taking ownership of everything from scripting to production, campaign strategy, targeting and optimisation, we delivered a sensitive campaign that managed to inform and connect, driving engagement and building trust and credibility.
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