STATS Group

Event Targeting

Generating a healthy pipeline

Exhibitions require a significant financial investment. To maximise their ROI, STATS Group asked us to develop strategic marketing campaigns that maximise their exposure and turn attendees into leads.

challenges

Creating a flexible campaign framework for a busy global events schedule
Expand effective reach during events through targeted digital marketing
Careful platform selection to optimise budgets across a three-phase funnel
Motivating a time-poor, high-value audience to engage with STATS Group
Building a feedback loop that allowed us to optimise and refine our approach

Sector

Energy

Services

Digital Strategy
Web
Paid Digital Marketing
Data, Reporting & Measurement
Website Conversion & Optimisation

Building excitement

Mixing precision LinkedIn targeting with cost-effective Meta geo-and retargeting maximised reach across 3 events.

411 k

Ad Impressions

Sparking interest

Custom landing pages tailored to each event turned interest into engagement, and let us build vital retargeting lists.

5 k

Site Visits

Closing the loop

Careful retargeting, and a post-event engagement strategy that centred on highly-relevant lead magnets turned interest into action.

9

MQLs

Turning Awareness Into Leads

STATS Group are a market-leading pipeline isolation specialist. As part of a broader growth retainer, we built and refined a three-phase event marketing framework that turned three exhibitions into a valuable source of leads.

This framework was multi-channel; pushing ads across LinkedIn and Meta to balance high-value reach with broad awareness. We also built custom landing pages with messaging and lead magnets keyed to specific phases of the event.

By monitoring behaviour across platforms and actively shifting investment toward high-performing ad groups, we amplified reach and generated marketing qualified leads for the client's sales team to chase.

Increased Traffic & Marketing Qualified Lead's (MQL's)

Delivering this project was a combined effort, leveraging the expertise of web & digital specialists, focussed on reaching a pre-defined target audience, retargeting engaged users, and converting interest into marketing qualified leads (MQL's)

We have partnered with Mearns & Gill for several years, supporting us with paid LinkedIn campaigns, defining and building audiences, and creating engaging content to target each audience with relevant messages. Their friendly and knowledgeable team always take time to understand our objectives to build strategies that deliver measurable results.

STATS (UK) Ltd

Ready to supercharge your digital marketing?

Our team of strategists, social media specialists and CRO experts are standing by. Kick things into action by filling out the form and we'll be in touch to talk through your project.