OPITO

Full-Funnel Campaign & Training Platform Build

CHARGING THE GLOBAL PIPELINE OF ENERGY TALENT

OPITO needed global recruits for their My Energy Future Champion programme and a better experience to match. We delivered a full-funnel campaign, a new learning platform and the content to power it.

challenges

Executing a global, integrated campaign to recruit young energy professionals across OPITO’s target regions
Nurturing existing prospects through a strategic blend of digital and traditional marketing tactics
Developing a new learning management platform for a seamless onboarding experience
Crafting expert-led resources to support ‘Champions’ across social media, content creation and reporting

Sector

Energy

Services

Awareness

Several regional campaigns ran across LinkedIn, Facebook and Instagram. This cultivated in 2.1M impressions, while maintaining a 1.57% click-through rate. We also executed a strategic PR campaign across relevant markets, securing XX features.

946 K

users reached

Consideration

We generated 26K in traffic to the programme site, which generated 85 high-quality prospects via an interest form. We served retargeting ads across relevant channels to these high-intent users.

85

prospects secured

Conversion

A targeted email nurture sequence moved the right prospects from interest to action, with an average open rate of 42%. This helped in surfacing the strongest candidates and converting them into full applicants.

37

Applications

High quality application

We supported OPITO in handpicking standout candidates

10

Champions Selected

"When we looked at our website analytics for the tail end of last year, the stats during December were through the roof. When we shared those analytics with the rest of the team, they asked, 'what caused that?' And we could relate it back to My Energy Future Champions and the recruitment campaign. We probably wouldn't have met some of our goals, even in terms of brand awareness on the website, without that campaign last year."

Kirsten Howkins

Head of Marketing and Communications, OPITO